12 Feb 2014

The Tooth Fairy

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Sometimes, you just have to scour the internet for random images to mash-up and play with.  I like to think that I can call it ‘practice’.  To be honest, it’s just fun.  For better or worse, here’s a little guy I like to call “The Tooth Fairy”.  Ain’t he cute?Cute, ain't he?

Before Pics
Before Pictures

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25 Dec 2013

Oh Christmas Tree…

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Each year our family enjoys putting together our family Christmas card.  Through the use of both photography and graphic design, we attempt to come up with something just a little bit quirky and unique. 

This year’s card is displayed below with the original pictures underneath.  It’s always fun to see how an idea makes it way from conception to finished product.  Admittedly, we ended up taking the long way from point A to point B this time around.  But, in the end, we ended up where we wanted to and everything in between can just be considered a learning experience.  We hope you enjoy!

2013 Christmas Card

Before Pictures

Before Pictures

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25 Oct 2013

Holiday Ornament

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Last year, around the same time, we were asked to recreate a graphic from a picture of an iconic Auditorium in Sugar Land, Texas.  We needed to create a file that could be used to laser out a holiday ornament.  These would then be sold as part of a fundraiser for the Heritage Society.  I wanted to include it on the blog just an an example of the different needs we might possibly have a solution for.

I’ve simply included a visual progression of the project below.  We were very impressed with the final piece produced by ChemArt:

Original Picture for re-creation.

Original Picture for re-creation.

With this image placed into our graphic software, we methodically trace the image creating a file based on vectors.  You can’t get lazy here as the attention to detail is really going to count in the end product.

The progression of the project

The final product turned out wonderful.


The Finished Ornament

The Finished Ornament

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18 Sep 2013

Run Mama, Run!

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So, we had a customer approach us about creating a custom illustration for their company.  Basically, a shuttling service to get kids to and from the places that they need to be when it is darn near impossible for the parents to do so.  What they were after was a cartoon style illustration depicting a busy mom racing her kids off to some destination.  The customer was very adamant about the detail in the graphic so this would need to be custom illustrated, one of a kind.  In fact, this is what whe asked for…

“I know what I want I just can’t seem to find it exactly. I would like a graphic of a lady in a business suit or dress with her head to the side holding a cell phone while running with one arm extended holding a brief case and the other hand holding a cup of coffee while a leash is wrapped around her leg with a small dog attached to the leash and lastly 2 small kids in tow one boy wearing a ball cap and a little girl both with back packs and a sack lunch.”

This is actually pretty atypical.  Luckily for her, we handle this sort of demand.  These are some images that she passed along for us to reference.  It was pretty clear that this would take some work, but we knew that this was an opportunity to go above and beyond what was expected: 


We decide to start with the Mom in the graphic and go from there, so the first step was to sketch out a rough draft of her.  This is what we came up with:  


Next, we scanned in the pencil sketch and imported it into our illustration software.  From here we basically trace the drawing, refine it, color it and give it a much more finished look.  All of this is vector art so it is completely re-scalable to any size.  here is what we have after the illustrating process is complete:


We submitted this to the client and they were more than pleased.  However, there was still much work to be done, as we needed to complete the rest of the illustration.  Again, we would start with a rough sketch and then vectorize it, making sure to keep a consistent overall look. 


Upon completion, we had our one-of-a-kind graphic.  Playful, yet appropriate.  If you think you might want something totally unique to your business, let us know.  Here’s the final result…


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23 Jul 2013

Fun with Selfies!

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So, what do you do when you wake up with some gnarly bed-head?  You turn it into a stylish self-portrait, of course!Pretty Sexy!

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10 Jun 2013

The Evolution of a Logo

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A short time ago, we were asked to design a new logo to be used on T-Shirts distributed by the Sugar Land Citizens Fire Academy Alumni (SLCFAA).  These shirts would then be sold to the public in order to raise funding for the Fire Department.  We’ve been doing work for the SLCFAA for several years and were looking forward to this challenge.  We’ve included it here on our blog because we feel as though this is a good example of the different stages a logo design can go through from conception to finished piece.

In order to give this design a unique and personal touch, the SLCFAA board members solicited a firefighter to actually come up with the design concept.  From there, it was up to Deft Graphix to massage and polish it into a final piece.  Basically, they had the Firefighter simply sketch out his idea for the logo.  Anytime a customer approaches us about a logo design we request that they give us a simple sketch so that we can have a ‘jumping off’ point.  It is true that we can start with even less direction, but this really helps to get the project going in the right direction while eliminating much of the guess-work.  Below is the original sketch:


So, now it was time to turn this idea into something that really grabbed your attention and also worked well on the back of a t-shirt.  Through vector illustration we were able to create to first draft of the logo based on the sketch and this is what we came up with both in color as well as a single-color format.  It is very important that it can be done both ways so that the graphic can be used for any number of things.  Obviously, if you’re going to have something printed, one aspect of price is going to be the number of different inks used.  In the past, they’ve done many of their shirts in just a single color.

First Proof with Hose

After the first pass, it turned out that they loved the design.  They decided it might work better without the fire hose incorporated into the design and requested that I submit a new one without it.  They also wanted a few different color options to see if we could get the letters to stand out a little more.  So, we made the revisions and submitted the choices below:Color Variations

In the end, the customer was very pleased and the finished piece ended up looking very nice on the T-shirts.


Final Logo

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